An Empirical Study on the Driving Mechanism of Tourism Development in Cultural and Creative Industry Clusters The Case of the Jingdezhen Ceramic Cultural and Creative Industry Cluster

Abstract

Tourism in cultural and creative industry clusters represents an important direction for the integrated development of the cultural and creative industries and the tourism industry. It is also an important pathway for cities to develop tourism and build cultural and creative industry clusters. On the basis of an analysis of the factors influencing tourism development in cultural and creative industry clusters, this study first constructs a tourism development driving-mechanism model composed of demand factors, attraction factors, intermediary factors, and support factors. It then develops an evaluation index system for the driving mechanism of tourism development in cultural and creative industry clusters, consisting of four first-level indicators, namely the demand system, attraction system, intermediary system, and support system, together with 10 second-level indicators and 29 third-level indicators. Finally, the analytic hierarchy process (AHP) is applied to assign weights to the driving factors of tourism development in the Jingdezhen Ceramic Cultural and Creative Industry Cluster, and the results are analyzed in detail.